Korean chicken fans are likely to recognize BHC CHICKEN. The K-chicken brand behind Korea’s Bburinkle craze has opened its first Pennsylvania restaurant in Elkins Park, bringing its flavors to the Philadelphia region. As the brand’s 11th U.S. location and first in the state, the opening is welcome news for Korean Americans who can now enjoy a familiar favorite close to home. For those who ate BHC in Korea, it is a chance to rediscover a remembered taste; for Americans new to Korean chicken, it offers an introduction to another side of K-food.
Bburinkle: the signature flavor that keeps you reaching for another piece
Bburinkle is the menu item most closely associated with BHC.
The combination of crispy fried chicken, a distinctive cheesy flavor and savory, salty seasoning offers a different experience from standard fried chicken or sauce-coated Korean chicken. Its crisp exterior and moist interior combine with the seasoning to deliver a full flavor in every bite. Unlike a typical sauced chicken, the coating’s seasoning itself is central to the experience. It is the kind of flavor that makes the next piece inviting. People familiar with Bburinkle in Korea may welcome its return, while first-time customers can discover why it became BHC’s signature dish. Another essential option is Matchoking, whose sweet, salty and spicy flavors suit diners who enjoy a rich sauce.
Ordering Bburinkle and Matchoking together offers a comparison of two different expressions of Korean chicken. Couples and friends with different preferences can each find a favorite.
Flavor starts with the basics: good chicken and clean oil
Chicken’s flavor is shaped by more than its batter or seasoning. Ingredients, preparation and careful oil management can all affect the finished dish.
BHC CHICKEN brings its Korean-developed recipes and cooking knowledge to the U.S. market. The brand emphasizes good chicken, crisp texture and rich flavor, conveying its identity through Korean favorites including Bburinkle and Matchoking.
The restaurant particularly emphasizes changing to fresh oil every morning to maintain a clean cooking environment. Attention to oil management as well as flavor may appeal to customers who care about food quality and preparation.
When choosing food to share with family, both taste and the ingredients and cooking process matter. Consistency in the daily basics can help build customer trust.
Korean recipes, enjoyed close to home
BHC’s appeal goes beyond simply selling Korean fried chicken. Its experience developing menus in Korea and its own recipes support a variety of flavors.
Alongside Bburinkle and Matchoking, wing and tender combinations and a range of dipping sauces allow customers to build a meal around their preferences. Choices accommodate diners seeking heat, savory flavors or the enjoyment of dipping chicken into different sauces.
This can interest Korean customers seeking familiar dishes and American diners curious about new foods. One advantage of Korean chicken is the ability to share several flavors at the same table. Sharing Bburinkle and Matchoking or adding wings and tenders creates a varied meal rather than limiting everyone to one item.
Cheese balls, tteokbokki and kimchi fried rice alongside chicken
The Elkins Park restaurant also offers a variety of dishes to enjoy with chicken. Cheese balls, tteokbokki and kimchi fried rice bring familiar Korean favorites to a more substantial meal. Ordering Bburinkle and Matchoking with cheese balls and tteokbokki on a weekend evening combines Korean chicken and casual Korean dishes at one table. It is a welcome pairing for couples who enjoy Korean food and an opportunity for less-familiar family members or friends to try several dishes at once.
NAP TEA adds a refreshing finish
A refreshing drink can complete a flavorful chicken meal. At Elkins Park, customers can enjoy NAP TEA alongside BHC CHICKEN, bringing food and beverages together in one place.
A drink selected to complement crispy, richly seasoned Bburinkle or sweet-and-spicy Matchoking can add to the meal. Having both chicken and beverages available makes the location an option for meeting friends, a family outing or lingering after a meal.
The combination of distinctive Korean chicken and NAP TEA beverages offers another choice for customers visiting Elkins Park.
From Korea in 1997 to the United States
BHC began in Korea in 1997 as “Byeol Hana Chicken.” Continuing menu development established its identity, while signature dishes such as Bburinkle and Matchoking helped expand its recognition.
After entering the U.S. market in earnest in Los Angeles in 2023, BHC expanded beyond California to New Jersey, Georgia and Virginia. Elkins Park is its 11th U.S. restaurant and first Pennsylvania location.
The opening is welcome news for Korean Americans who enjoyed BHC in Korea and offers another choice for American customers whose interest in Korea extends beyond K-pop and K-drama to food. Korean chicken begins with the familiar form of fried chicken but distinguishes itself through seasonings, sauces and the experience of sharing several dishes. Starting with something familiar and discovering new flavors is part of K-chicken’s appeal.
Share a Bburinkle meal with family this weekend
Choosing a new restaurant ultimately involves flavor and time spent together. A chicken meal can brighten an after-work dinner for a couple, a weekend outing with children or a relaxed gathering with friends. Those who enjoyed Bburinkle in Korea may be ready to revisit it. Newcomers can begin with the signature dish, add Matchoking or a wing-and-tender combination, and round out the table with cheese balls and tteokbokki. NAP TEA provides drinks to enjoy alongside the food. Familiar Korean flavors, crispy chicken and a varied meal to share are now available near Philadelphia in Elkins Park. BHC CHICKEN’s next chapter in Pennsylvania invites families and friends to experience Korean chicken together.
BHC Chicken — Elkins Park
Address: 70 Yorktown Plaza, Elkins Park, PA 19027.
Phone: 267-284-1747.
Hours: Monday–Sunday, 11 a.m.–7:30 p.m.
Also available: NAP TEA beverages.
